App Store growth,
for indie developers

Tips, guides, and strategies to get more downloads without a marketing budget.

Screenshots

How to Create App Store Screenshots That Actually Convert

Most app screenshots waste the most valuable real estate in the App Store. Here's the framework top-grossing apps use to turn browsers into downloads.

Aug 18, 20268 min readWeekary
Growth

How to Improve Your App Store Conversion Rate

Most apps convert less than 30% of product page visitors into downloads. Here's a systematic approach to finding and fixing what's stopping users from tapping "Get."

Aug 16, 20269 min read
ASO

How to Write App Store Listing Copy That Ranks and Converts

Your app description is both a sales page and a search document. Most developers treat it as neither. Here's how to write listing copy that does both jobs well.

Aug 14, 20267 min read
Screenshots

App Store Screenshot Sizes: The Complete Guide for 2025

Screenshot dimensions change with every new device generation. This guide covers every required and optional size for App Store and Google Play, so you never get a rejection.

Aug 13, 20266 min read
Growth

Competitor Research for App Developers: What to Analyze and Why

The most valuable growth insights for your app are sitting on your competitors' product pages. Here's a systematic approach to extracting them.

Aug 12, 20268 min read
ASO

App Store Optimization Guide for Indie Developers in 2025

ASO isn't just keywords. This practical guide covers everything indie developers need to rank higher, convert better, and grow without a marketing budget.

Aug 11, 202610 min read